Training Details
Marketing activity in banks.
The concept of banking marketing.
The bank's marketing mix.
_ The modern concept of banking marketing - Principles that govern marketing activity in the bank - The role of marketing in the banking field - Elements of banking marketing - What is there in the banking market?
_ Customer visit... Why do customers accept your services?
Components of the bank's marketing strategy.
_ Strategies for dealing in the banking market.
Analyzing the competitive position of the bank.
Analysis of strengths and weaknessesswot).
_ Development of banking services.
_ Communication with clients.
Selling banking services.
_ Advertising and promotion.