Training Details
First day
÷ Market and competition analysis:
Segmentation of the market into sectors and identification of the most attractive market.
× Analyzing the needs in the target market.
× Customer analysis in the target market.
× Analysis of competition and the forces affecting it.
the second day
÷ Comparative analysis of competing companies in the target market:
× Analysis of the current and potential general position (business volume / organization and management / production / marketing / procurement / manpower, financial capabilities / research and development).
the third day
* Analysis of market positions and shares.
* Analysis of competition strategies and methods.
the fourth day
÷ Analysis of products in the target market:
Determining the position of the product in the market and its ability to satisfy the needs and desires of consumers.
× Analyzing current and future demand in the light of consumers' needs, behaviors, and financial capabilities.
* Product life cycle analysis.
The fifth day
÷ Sources of information:
× Sources of information about the centers, strategies and policies of competing companies.
x Sources of customer information.
× Sources of information about products.