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Methods of preparing effective marketing plans and programs 2

Methods of preparing effective marketing plans and programs 2

 Providing participants with sales forecasting methods  Developing the planning skills of the participants, especially formulating and setting goals and analyzing the situation  Providing participants with the ability to develop solution plans, marketing and sales budgets, and time programs  Helping participants how to transform their ideas into practical plans and programmes

Training Target

Heads of departments and departments of marketing, sales and advertising, and candidates to fill these positions in various organizations.

Methods of preparing effective marketing plans and programs 2

Training Details

First day

÷ Marketing information systems and databases

÷ Descriptive methods in forecasting and estimating sales

÷ Quantitative methods in forecasting and estimating sales

the second day

÷ Effective marketing planning skills

÷ Types of marketing plans

the third day

÷ Steps for preparing the marketing and sales budget

÷ Methods of preparing sales programs

the fourth day

÷ Methods and tools for controlling the implementation and follow-up of marketing and sales plans

÷ Skills related to the stages of implementation and follow-up of marketing plans

The fifth day

÷ Skills of distributing responsibilities to the team

÷ A practical laboratory for preparing sales and marketing plans and programmes

Description

 Providing participants with sales forecasting methods

 Developing the planning skills of the participants, especially formulating and setting goals and analyzing the situation

 Providing participants with the ability to develop solution plans, marketing and sales budgets, and time programs

Helping participants how to transform their ideas into practical plans and programmes