Training Details
- Analysis of the contemporary business environment and its effects on marketing operations (marketing opportunities and threats).
- Contemporary concepts of marketing.
- Marketing strategic management.
- Strategic analysis of the marketing environment and identification of marketing opportunities.
- Competitor analysis.
- Applications for successful marketing experiences.
- Methods of determining the target market.
- Market segmentation.
- Study and analysis of purchasing behavior.
Marketing mix and marketing policies:
Product / promotion / pricing / distribution / goodwill / relationships ... etc.
- Marketing strategies for products in light of competition.
- Methods of maximizing the marketing share.
- Creating new marketing opportunities.
- The skills required for marketing management in light of the changes of the current century.
- Successful models in maximizing the marketing share and dealing with competitors.