Training Details
- The integrated perspective of the marketing process and the trends of the local and international business environment.
- Building the marketing strategy.
- Elements of a successful marketing plan.
- Stages of preparing the marketing plan.
- Analysis of the current marketing situation.
- Determine the future vision.
- Steps to achieve the future vision.
- Marketing information systems necessary to build the marketing plan.
- Quantitative and descriptive methods in preparing the marketing plan.