Training Details
First day
÷ Definition of exhibitions and international markets.
÷ Exhibitions as an effective marketing and promotional communication tool.
÷ International Organizations for Exhibitions.
the second day
÷ Types of exhibitions (international - local) and their classification: (objective / type / purpose / international / national)
The functions of national and international fairs and markets.
The objectives of the economic fairs:
× Exhibitions, national economy and export development.
× Exhibitions and global economic blocs.
× Exhibitions and the Free Trade Agreement (GATT).
the third day
÷ Organizing exhibitions (How do you organize an exhibition?) whether it is local or international:
× Modern means of marketing exhibitions.
× Study the agenda of local and international exhibitions.
× Studying market needs.
× Administrative structure of market management.
× Preparing the supply budget.
× Exhibitor services for exhibition participants.
× Administrative affairs of the exhibition.
× Technical affairs of the exhibition and design of the wings.
× Advertising campaigns for the exhibition and promotional means
× Exhibition floor planning.
the fourth day
Participation in international foreign exhibitions:
× The importance of external exhibitions.
× Planning of external exhibitions.
× Studying global markets and selecting exhibits.
× How to choose the appropriate space for the suite.
× Steps and procedures for the arrival of the exhibits from the country of origin to the country in which the exhibition is held (shipping of the exhibits and packaging)
× Exhibits insurance.
× Rules organizing participation in international exhibitions.
× The importance of the internationally required documents when participating in international exhibitions abroad.
× Internationally recognized customs, import and monetary rules in exhibitions.
The fifth day
÷ Practical cases and applications.