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The Role of Public Relations in Crisis and Emergency Management

The Role of Public Relations in Crisis and Emergency Management

 Providing participants with an effective set of skill and knowledge methods that help public relations officials in all institutions to avoid the random unplanned reaction to public relations in crises and disasters, and to effectively manage communications and internal and external relations when crises and disasters occur in order to reduce the expected effects of those crises.

Training Target

 All administrative leaders and public relations managers, as well as public relations and communications officials in all governmental and private industrial and service institutions and organizations, as well as media and communications officials in public utilities, governorates and localities.

The Role of Public Relations in Crisis and Emergency Management

Training Details

First day

  • Public relations (concept / goals / importance).
  • The constitution of public relations (facts and concepts) and its role in managing crises and disasters.
  • The optimal administrative organization for public relations management and its importance in managing crises and disasters.

 

 

 

 

 

 

 

 

the second day

  • The scientific method for public relations research and identification of the public's trends under the circumstances of the crisis.
  • Public relations planning (its importance / types in preventive planning and how to avoid crises)
  • Crisis planning (practical cases).

the third day

  • Crisis planning and the role of public relations in it.
  • Specifications of a public relations man and their connection to crisis sensing.
  • The means of communication used in public relations in crisis and disaster management.

the fourth day

  • Press conferences, issuing bulletins and media statements, and their connection to crises.
  • Evaluation of public relations programs and their relation to crisis planning.

The fifth day

 

  • Practical cases and field visits.

Training Enrollment

Code Venue Start End Price Enroll Now
mtp117 dubai Oct 22, 2023 Oct 26, 2023 3000 $
Enroll Now
mtp117 dubai Oct 20, 2024 Oct 24, 2024 3000 $
Enroll Now

Description

 

  • Providing participants with an effective set of skill and knowledge methods that help public relations officials in all institutions to avoid the random unplanned reaction to public relations in crises and disasters, and to effectively manage communications and internal and external relations when crises and disasters occur in order to reduce the expected effects of those crises.