Training Details
First day
- Objectives and functions of public relations in different organizations:
- Public relations in governmental / private / non-profit organizations.
the second day
- Research function in public relations:
- Objectives, types and methods of public relations research.
- Planning function in public relations:
- Objectives, types and stages of planning in public relations.
the third day
- Communication and media function for public relations:
- Communication strategies in public relations.
- Characteristics of the masses and techniques for dealing with them.
- Forms and types of communication used in public relations.
- Public relations and direct communication / private communication / and the media.
- Planning communication programs and campaigns in public relations.
the fourth day
- Modern functions of the media in society:
- Modern theories in explaining the influence of mass media on the public and society.
- The role of the media in dealing with societal issues.
- International media and its political, economic, commercial and cultural roles.
The fifth day
- Applications in the modern jobs of public relations and media:
- Public relations and mental image programs / social responsibility programs, relations with society and job satisfaction for workers in modern organizations.
- Public relations, communication and information technology, and the use of the Internet in activating public relations functions.
- Integrated public relations and marketing communications.
- Public Relations in Non-Profit Organizations.