Training Details
First day
- The concept of knowledge society and the information age.
- Communication and information technology.
- Public Relations and Digital Media Uses.
the second day
- The Internet: its origins and uses.
- The Internet as a means of communication.
- Electronic media on the Internet.
- electronic press.
- Internet skills.
the third day
- Uses of the Internet in public relations:
- The Internet and the media function of public relations.
- The Internet and the mental image building function.
- Internet and customer service job.
- The Internet and the function of relations with society and its institutions.
- Internet, e-mail and its uses in public relations.
- Online advertising.
- Internet marketing function.
the fourth day
- Electronic publishing in public relations.
- Editing of public relations websites.
- The use of the Internet in the implementation of public relations campaigns.
- The use of the Internet in carrying out public relations research.
The fifth day
- Ethics of Internet use in public relations.
Programs for designing pages and websites for the Internet.