Training Details
First day
- Scientific management of public relations.
- Organization of public relations and media.
the second day
- A review of the modern organizational structures of public relations and media agencies.
- Coordination of organizational relations between the public relations agency and other departments.
the third day
- The basic elements for planning public relations activities, programs and advertising campaigns.
- Research and studies to increase the effectiveness of public relations and the media:
- Study audiences.
- measure public opinion.
the fourth day
- Foundations of research design, survey lists, sample selection, and fieldwork management.
- Discussing how to benefit from research results to rationalize relations and media programs.
The fifth day
- The role of public relations in dealing with emergency events and how to plan in advance.
- Foundations of evaluating the activities and work of relations and media.