Training Details
The concept of leadership - its classifications - its fields.
Media factors affecting the effectiveness of the leader.
Media specifications for an effective leader.
- The governing variables to increase the effectiveness of the media performance of the leader.
The different methods of influence of the leader in the masses in the different available media.
- How to create an effective media climate to increase the influence of the leader in the masses.
- How to plan for effective dealing with public opinion (case studies).
- The optimal media mix for the leader's interaction with the masses.
- Effective leader and the arts of crisis media management.
- Practical application on how to deliver effective speeches in different situations (case studies).