Training Details
Basic entries:
The concept of crises - their types - their characteristics.
The factors that lead to crises.
- Basic determinants of the limits of the role of advertising in facing crises.
Case studies.
- Recent trends to determine the relationship between the elements of the communicative process when developing a crisis management plan in the media:
Basic requirements before developing a crisis management plan.
Determine the objectives of facing the crisis.
- Specifications of the media team for crisis management.
The location of the media team within the crisis management team.
Conditions that must be met in media messages during crises.
Effective media performance techniques in facing the techniques of other parties during crises.
- How to increase the effectiveness of the use of media during crises.
- How to effectively deal with the different ratings of the masses during crises.
- Producing effective media materials during crises.
- Production of printed media materials.
- Basic typographical elements and how to increase their effectiveness.
The foundations of designing and directing printed media materials during crises.
Case studies.
Production of audio-visual media materials:
- How to choose effective radio forms during crises.
The conditions that must be met for the success of broadcasting formats during crises.
Case studies.
Dealing with public opinion during crises.
Public opinion: concept - types - functions
Characteristics of public opinion.
Positive and negative aspects of public opinion.
- How to deal with the factors affecting public opinion during crises.
Techniques to dismantle public opinion during crises .
Case studies.