The Role of Public Relations in Confronting and Managing Crises

The Role of Public Relations in Confronting and Managing Crises

Developing the capabilities of public relations and media workers in facing the organizations' potential crises in order to increase the capabilities of controlling them and reduce the risks arising in the shortest time.

Training Target

Heads and specialists of public relations and media in various business organizations.

The Role of Public Relations in Confronting and Managing Crises

Training Details

The concept of crises: their types and characteristics.

The factors that lead to crises.        

The relationship between the elements of the communicative process of society and the nature of potential crises.         

Crisis management media team (conditions, how to choose, training, etc.)). 

Crisis management rules.       

The main steps of a crisis management plan.           

Media dealing with the elements of the crisis.

Optimal use of media in crisis management.  

Post-crisis media handling.    

Case studies.

Training Enrollment

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Description

Developing the capabilities of public relations and media workers in facing the organizations' potential crises in order to increase the capabilities of controlling them and reduce the risks arising in the shortest time.