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- Propaganda and the Art of Persuasion of Opinion The year in the era of globalization

- Propaganda and the Art of Persuasion of Opinion The year in the era of globalization

The program aims to educate workers in the field of public opinion and the media about the manifestations of globalization and its effects in the media field, develop their persuasion skills within the framework of the intertwining between the special interests of the masses and the interests of bodies and institutions related to their interests, and develop their capabilities in dealing with local public opinion in the public framework in light of the growing influence of public institutions. Civil society .

Training Target

Workers in public opinion-gauging institutions, advertising agencies, and media outlets associated with public programs.

- Propaganda and the Art of Persuasion of Opinion The year in the era of globalization

Training Details

The concept of globalization and its impact on the media.

- The impact of globalization on the Arab world in the media, culture and knowledge.

Advertising and its persuasive effect on public opinion.

- Methods of persuasion in advertising.

Propaganda and the art of keeping pace with the public to what we want.

The globalization of public opinion in light of the activities of direct broadcasting and transnational networks.

Public opinion issues between localization and globalization at the present time.

Training Enrollment

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Description

The program aims to educate workers in the field of public opinion and the media about the manifestations of globalization and its effects in the media field, develop their persuasion skills within the framework of the intertwining between the special interests of the masses and the interests of bodies and institutions related to their interests, and develop their capabilities in dealing with local public opinion in the public framework in light of the growing influence of public institutions. Civil society .