Training Details
First day
- Characteristics of marketing and sales problems.
- Diagnosis of marketing and sales problems.
- Methods of analyzing marketing and sales problems.
the second day
- Marketing information systems and their role in making marketing decisions.
- Patterns of managers in facing problems and making marketing and sales decisions.
the third day
- Modern methods of marketing decision-making.
- Quality circles and their role in solving marketing problems.
- Obstacles that limit the effectiveness of marketing decisions.
the fourth day
- A practical laboratory for the application of the integrated scientific method in solving marketing problems identified by the participants from the reality of their work.
- An administrative match that relies on simulation and the representation of practical reality. The competing teams are required to make decisions whose results will be reflected in the competitive position of their organizations in the market.
The fifth day
- Practical laboratory for strategies for dealing with marketing crises and developing a preventive system for marketing crises.