Training Details
First day
- What are databases, their types, advantages and disadvantages of each type, and how to choose the best.
- Analyzing the marketing system and determining the flow of information within the system (Data Flow Diagram DFD and Data Dictionary).
the second day
- Components of an effective marketing information system.
- Measuring the efficiency of the marketing information system.
- The role of marketing information system in planning and control.
the third day
- Developing the marketing information system (designing system outputs / designing system entry forms / documenting system design).
the fourth day
- Stages of database design (characterization of the database system and design of records).
- Preparing marketing information systems reports (daily / weekly / monthly / annual / emergency).
The fifth day
- Marketing Decision Support System (DSS) .
- How to build a marketing experience system (MES) .
- Monitoring and evaluating marketing performance.