Training Details
First day
- Contemporary concepts and comprehensive approaches to public relations, its role, objectives and functions in the facility.
- The interrelationship and interaction between the public relations activities and the various administrative activities in the facility and its impact on raising the efficiency of the administrative performance in the facility.
- Public Relations Research.
the second day
- Planning public relations activities (skills - information - stages).
- Using modern methods in preparing public relations programs.
- Organizational and administrative aspects of public relations.
the third day
- Communication strategies in public relations.
- Media strategies.
- Persuasion strategies.
- Dialogue strategies.
- Consistency strategy.
- Participation strategy.
- classification strategy.
- Impact strategy.
- independence strategy.
- problem solving strategy.
- Stress reduction strategy.
- Self defense strategy.
- Strong Impact Strategy.
- Audience strategy.
- Relationship building strategy with the media.
the fourth day
- Behavioral skills of a man of public relations.
- The role of public relations in building the mental image of the facility.
- Evaluation of public relations activity.
- Research and studies to increase the effectiveness of public relations and the media (studying the masses - measuring public opinion).
- Foundations of research design, survey lists, sample selection, and fieldwork management.
The fifth day
- Discussing how to benefit from research results to rationalize relations and media programs.
- The role of public relations in dealing with emergency events and how to plan in advance.
- Foundations of evaluating the activities and work of relations and media.