Public Relations and Media Handling

Public Relations and Media Handling

 Providing participants with scientific methods for dealing with the media, the arts and skills of dealing, in addition to developing the planning and organizational capabilities to implement public relations programs to improve the mental image of the external public.

Training Target

 Heads of departments and public relations specialists who are responsible for communicating with the various media agencies and those in charge of media campaigns in different organizations.

Public Relations and Media Handling

Training Details

First day

  • Public Relations and Media:
  • The importance of the relationship with the media and its forms.
  • Means of developing a relationship with the media
  • Elements of communication in public relations

the second day

  • Techniques for using printed media:
  • The nature of the newspaper and magazine as a media
  • Forms of journalistic writing for newspapers and magazines:
  • News, report, talk, investigation, article, campaign and press photo.
  • Correction and reply rights to what is published in newspapers.
  • Direction and production of the press publication

 

 

 

 

the third day

  • Radio and Television Techniques:
  • The nature of radio and television as media
  • Forms of media production for public relations on radio and television:
  • Programs and documentaries - Dialogue programs - Sponsored program
  • Photo or broadcast report
  • The missing strategy
  • Stress reduction strategy - expression - self-defense - repetition - reincarnation - autism - strong influence

the fourth day

  • Public Relations Techniques:
  • Audience Techniques Audience Characteristics and Techniques for Dealing with It
  • Messaging and messaging techniques

The fifth day

  • Strategies for building relationship with the means of communication:
  • reaction input
  • Getting ready for interaction

Interaction Entrance

Training Enrollment

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Description

  • Providing participants with scientific methods for dealing with the media, the arts and skills of dealing, in addition to developing the planning and organizational capabilities to implement public relations programs to improve the mental image of the external public.