Training Details
First day
- Scientific management of public relations.
- Organization of public relations and media.
the second day
- A review of the modern organizational structures of public relations and media agencies.
- Coordination of organizational relations between the Public Relations Authority and other departments.
- Planning for public relations and media activities.
the third day
- The basic elements of planning public relations programs and advertising campaigns.
- Research and studies to increase the effectiveness of public relations and the media
the fourth day
- Presentation and discussion of fields and types of research and studies:
- Research study target audiences.
- Public opinion measurement research.
- Quantitative research to measure and monitor the organization abroad.
- The foundations of research design, lists of surveys, selection of samples, and management of field work.
The fifth day
- Discussing how to benefit from research results to rationalize relations and media programs.
- The role of public relations in dealing with emergency events and how to plan in advance.
- Foundations of evaluating the activities and work of relations and media.