Excellence and Innovation in Public Relations and Communications

Excellence and Innovation in Public Relations and Communications

Awareness of participants of the inevitability of creativity and innovation to advance the activities of public relations and communications and convince them to abandon traditional practices, provide participants with modern trends in contemporary public relations practices. Develop the creative and innovative capabilities of the participants to effectively practice new public relations and good communication activities.

Training Target

Public relations officials in government agencies, departments and organizations.

Excellence and Innovation in Public Relations and Communications

Training Details

The difference between analytical thinking and creative and innovative thinking in public relations and communications.

Elements of creativity and innovation in the practice of public relations and communications activities.

Scientific and practical methods of creativity and innovation in the practice of public relations and communications activities.

The main aspects of public relations in light of the new transformations.

- Public relations and communications in the field of dealing with rumors.

- Public relations and communications to improve the organizational environment.

Public relations and the application of the total quality management system.

- Public relations, communications and simplification of procedures.

Public relations and crisis and disaster management.

Public relations and rationalization of administrative decisions.

Public relations and organizational conflict management.

Public relations and effective negotiation behavior.

- Public relations and management of meetings, seminars and conferences.

Public relations and administrative development.

Public relations and ISO certification requirements9000 and 14000.

- Public relations, protocol rules, ceremonies and etiquette.

Obstacles to creativity and innovation in the practice of public relations and contemporary communications.

Training Enrollment

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Description

Awareness of participants of the inevitability of creativity and innovation to advance the activities of public relations and communications and convince them to abandon traditional practices, provide participants with modern trends in contemporary public relations practices. Develop the creative and innovative capabilities of the participants to effectively practice new public relations and good communication activities.