Training Details
The rules governing the measurement of the effectiveness of planning effective advertising campaigns.
Key points before starting planning.
- Considerations for setting realistic goals for advertising campaigns.
- Specifications to be met by those in charge of planning and implementing advertising campaigns - How to effectively identify the audiences of advertising campaigns.
- Interrelationships between advertisers and audiences of advertising campaigns.
Case studies.
The limits of the influence relationships between the messages and means of advertising campaigns:
Factors affecting the selection of effective advertising media.
Conditions that must be met in effective advertising campaign messages.
- How to determine the desired effects.
- Consecutive evaluation skills to present the issues of advertising campaigns.
Case studies.
The psychological objectives of advertising campaigns and how to achieve them:
Attention and factors affecting its success
- Arouse the interest of the target advertising audience.
Arouse the desire to respond to advertising.
Convince with the content of the advertisement.
Behavioral response to advertising.
- Supporting advertising ideas - practical applications.
The basics of designing and directing advertisements for advertising campaigns:
- The impact of advertising campaign stages on design ideas - Effective design elements in advertising campaigns.
Technical foundations in designing and directing campaign advertisements in their various stages.
Practical applications.
Effectively dealing with public opinion during advertising campaigns:
Important considerations in determining the risk of fluctuations in public opinion during advertising campaigns.
- Factors affecting public opinion of advertising campaigns.
- How to form public opinion in support of advertising campaigns.
- How to dismantle public opinion opposed to advertising campaigns.
Case studies.