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Excellence and Innovation in Public Relations and Communications Department

Excellence and Innovation in Public Relations and Communications Department

 Providing participants with basic information related to the nature and concept of public relations, developing their skills, and developing their performance in their practices for its various activities, with a focus on developing innovative and creative skills for public relations activities.

Training Target

 Officials, heads of departments and public relations specialists.

Excellence and Innovation in Public Relations and Communications Department

Training Details

First day

  • The concept of the function of public relations and its role in achieving the objectives of the organization.
  • The organizational status of the public relations department and its relationship to the administrative organization.

the second day

  • Planning public relations activity with an innovative idea:
  • The concept of innovative planning.
  • Stages of preparing a public relations plan.
  • Innovative thinking and idea generation and its role in achieving effective planning.
  • Developing the skills of the public relations man in achieving effective communications inside and outside the organization.

 

 

 

 

 

 

 

 

 

the third day

  • Effective means of communication in public relations:
  • Advantages and disadvantages of different means of communication.
  • Criteria for differentiating between means of communication.
  • Factors for choosing an effective means of communication.
  • Interpersonal skills and interpersonal communication skills.

the fourth day

  • Effective Negotiation Skills:
  • The concept and nature of negotiation.
  • Negotiation policies and strategies.
  • How to be an effective negotiator.
  • Public opinion and its meaning:
  • The importance of getting to know the public.
  • types of public opinion.
  • Methods for measuring public opinion.
  • Media follow-up skills:
  • Recognize its impact on public opinion.
  • Reply to what is published about the organization.

The fifth day

  • Models and patterns of customers and audiences and the matrix of customer management.
  • Recognize human behavior and human motives and trends.
  • Skills of solving problems of employees and customers.

Training Enrollment

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Description

  • Providing participants with basic information related to the nature and concept of public relations, developing their skills, and developing their performance in their practices for its various activities, with a focus on developing innovative and creative skills for public relations activities.