Training Details
First day
- Public relations: origin, importance, goals.
- Organization of public relations work: structure, job description, specifications of public relations workers.
- Understanding the human self: human behavior, personality, values and attitudes, needs and motives.
the second day
- Interpersonal skills: group dynamics and leadership, types of clients.
- Communication, listening and conversation skills.
the third day
- The psychology of rumors and ways to overcome them.
- Media and public relations:
- Media and advertising.
- The importance of media in modern society.
the fourth day
- How does the advertising message succeed?
- Public relations, advertising and public opinion.
- The foundations and principles of attracting customers and facing critical situations.
- Planning public relations campaigns.
The fifth day
- National and official ceremonies.
- Diplomatic ceremonies.
- festive ceremonies.