Training Details
First day
÷ The concept of services and their characteristics
÷ Types of services and their divisions
÷ Requirements for successful service provision
÷ Service privacy and basic standards for service quality.
the second day
÷ The main success elements for providing services and the criteria for this success
÷ Excellence in the quality and performance of various services
÷ Marketing strategies for services
÷ Strategic marketing planning for services
the third day
÷ Strategic analysis and quadruple strategic planning
÷ Environmental analysis and its relationship to strategic marketing
÷ Ingredients for success in selling services
÷ Management of private service establishments
the fourth day
÷ Service management in government agencies
÷ Moments of honesty is a new concept of service marketing
÷ Methods for measuring the quality of service provided
÷ Creative thinking and its relationship to strategic marketing
The fifth day
÷ Marketing information system and market research
÷ The steps of effective marketing research, marketing research and demand forecasting
÷ Marketing research for the service and its role in the success of the marketing process
÷ Practical training