Public Relations and Persuasive Communication Skills Influencing public opinion

First day

• The concept of public opinion and the factors affecting it.
• Types of public opinion and its components.

the second day

• Theories of influence in public opinion.
• The nature and concept of persuasive communication.

the third day

• Persuasive communication theories and strategies.
• The role of public relations and the media in influencing public opinion.

the fourth day

• Interpersonal communication skills in public relations and their use in persuasion.
• Methods of measuring effectiveness and plans to influence public opinion.

The fifth day

• The role of public relations in improving the mental image of the organization:
• Characteristics of the mental image of the organization.
• The relationship between the organization's personality, identity and mental image.
• The difference between a mental image and a stereotype.
• The process of managing the mental image (stages - formation)
• The role of public relations and communication in shaping the mental image of the organization:
• Direct personal contacts.
• Mass communications.

organizational communications.