Training Details
First day
- The nature of public relations:
- Foundation.
- Importance.
- Objectives .
- Organization of public relations work:
- the structure .
- job description .
- Specifications of public relations workers.
the second day
- Understanding the human self:
- human behaviour.
- Personality (values and attitudes).
- needs and motives.
- Interpersonal skills :
- Group dynamics and leadership.
- types of clients.
- communication skills :
- Effective Communication .
- Listening and conversation.
the third day
- The psychology of rumors and ways to overcome them.
- Media and public relations:
- Media and advertising.
- The importance of media in modern society.
the fourth day
- How does the advertising message succeed?
- Public relations, advertising and public opinion.
- The foundations and principles of attracting customers and facing critical situations.
The fifth day
- Planning public relations campaigns.