Training Details
Ad entries:
- The concept of advertising - Elements of advertising.
Types of advertisements.
The main functions of advertising.
Different advertising media: their advantages and disadvantages.
The psychological goals of advertising and the possibilities of achieving them:
Attracting attention: the factors affecting its success.
- Arouse the interest of the target advertising audience
Arouse the desire to respond to advertising.
Convince with the content of the advertisement
Supporting advertising ideas.
Practical applications.
- Basics of advertising design and production:
The concept of design and directing and its importance.
- Functional and psychological goals of design and production.
Design elements:
The importance of the image in the advertisement.
The implications of using color in advertising
* Headings
* Ad texts
* spaces
Technical foundations in advertising design and production - practical applications.
Influential advertising strings:
Factors affecting the selection of advertising media.
The basics of identifying effective advertising strings.
Advertising strings between positive and negative style - practical applications
Elements of effective advertising:
- The idea: its importance - methods of portraying it.
- Headings and sub-headings: their functions - types - psychological considerations in choosing them - Characteristics of a good advertising headline.
- Advertising text: its importance - its types - basic considerations in editing it - the length of the advertising text. The focused summary of the advertising campaigns.
Methods of evaluating the advertising message.